Nonprofit Tip: Spin a sweet tale for your prospects

As outlined in our headline article, emotions are the primary driver for action. As non-profit marketers, using this to your advantage is key. You can accomplish this through storytelling. Not only is storytelling entertaining and easy to read, but it hits right to the heart of the matter. When you tell your prospective donors about the impact of your organization and the lives you are affecting, you give them a memory to associate with your cause. Storytelling makes your impact and issues relatable to the ordinary person. When you tell your readers the story of “Susan, the single mother of four” who your soup kitchen fed until she could get back on her feet, rather than “thousands of homeless” your readers begin to form a picture of your impact and a emotional relationship with your organization. Be descriptive with your prospects and give them a vision of the tangibility of your organization through the art of telling a story. Spin a heart-opening tale and watch as purse-strings loosen.