Start out your 2009 with a Bang!

With the shaky state that our nation’s economy is in, organizations everywhere are feeling pressure to acquire new business and retain current clientele. Businesses everywhere need reliable ways to bring in leads and revenue in 2009. The good news is that direct mail is the perfect medium for these uncertain times. Direct mail possesses a unique set of properties that lend to its effectiveness. It is affordable, time-tested, targeted and measurable—all items that work for your bottom line.

Direct mail is affordable.  It is a price-conscious medium that can be used by organizations of any size. You are in control of the quantity of prospects you mail to, which greatly affects the ultimate cost of the mailing. Plus, with direct mail, there are endless formats to experiment with which vary in cost from extremely affordable to more expensive.

Direct mail is time-tested.  It has been around for decades. Many gimmicky forms of advertising have come and gone throughout the years, but ultimately direct mail has stood the test of time. It continues to perform for organizations across the world, helping them generate leads and revenue.

Direct mail is targeted.  This is probably the biggest reason that direct mail has been an effective advertising medium for so many years. Direct mail lists can segmented into many different categories using different criteria, such as age, income, or location, just to name a few. The options are limited only by your budget.

Direct mail is measurable.  By using tracking codes on your website URL, coupons or simply asking responders, you can see how many responses or inquiries your mailing has produced. Using this data, you can slowly tweak your campaigns as needed to drive up the response rate. If you don’t gather the correct data, you will not understand how to modify your campaigns to improve response.

If your existing campaign has lost its luster, you may wish to rethink and retool the campaign for the new year. Keep in mind that even experienced mailers might not see their perfect response on the first try of a new campaign, and so don’t be a quitter! Allow yourself the time to refine a new campaign to perform at its best. Once you have fine-tuned your campaign, consistency is the key—you never know when your prospects will need you. By using the unique properties of direct mail to their fullest you can achieve soaring sales results in 2009!